I hope everyone is enjoying their work placements so far.
It’s already been 14 days since I started my internship at Sun Resorts Ltd and for the time being I am benefiting from every second of it. As I told you in my previous post, I am currently working with a team of five people involved in Communication, Marketing & Branding and a little bit of Sales. Having the opportunity to deal with all those different tasks enabled me to isolate the specific goals and objectives of Public Relations in a company and learn about its rightful place in the tourism industry.
Basically, the main goal of the Public Relations department at Sun Resorts Ltd is to enhance the company’s name and to present it to the world in the best light. Indeed, every single task the PR unit is involved in has as main aim to protect the reputation of the company. The tourism industry in Mauritius is undeniably fiercely competitive with new hotel groups emerging every year. As far as I have seen, the Communication Department is always looking for an edge that will make the hotel group stand out from the crowd, something that makes them different, appealing, innovating and interesting to both the public and the media. We also have the responsibility to help the public and the media to grasp a better understanding of how the company operates and this is made possible through the websites we developed, social media pages, and other tools we use like brochures, newsletters, etc.
Moreover, public relations people seem to have been tagged with the image of constant partying and networking to expand their address book; I have to admit that I had the same kind of perception before being fully involved in this internship. But the reality is usually long hours of stress, big responsibility and hard work for anyone implicated in Public Relations. The crucial expertise necessary to work in the world of PR is a very high level of communication skills (written and verbal), being organised, able to multitask and work in short time frame.
Below is an advert I have been working on for Long Beach and which has been published in the local press here in Mauritius. 
(More information on the Standard Bank Mauritius Open can be found on the official tournament website http://www.standardbankmauritiusopen.com/ )
Sally.
4 comments:
Hi Sally,
Sounds as though you have an amazing placement!
Long Beach Hotel looks very picturesque and pristine - and what a lovely location!
I am wondering if your team has faced many challenges in promoting a hotel in another country? To what extent are cultural differences taken into account when establishing an appropriate public relations strategy for a client?
Looking forward to your next post,
Carmen.
Hi Sally Ann,
Seems like we have all very well started our internships! How does it feel to put all the theories into practice? What we have learned in our PR modules is very helpful, but what we will learn throughout real life situations is even more important and noteworthy.
It’s so great that you participated in the Standard Bank Mauritius Open 2011!
Keep making the most out of the internship!
Virginie Couronne
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