In Public Relations, every day is different and you never stop learning!
Totem is affiliated with Edelman which is a leading independent global Public Relations firm. Through this attachment, Totem obtained a client, namely, Hewlett Packard, a multinational computer and electronics specialist. Totem has been appointed to organize an event, namely, the Technology HP Technology on Tour which is an annual training event that takes place on an African level. The main purpose of the event is to introduce latest technologies and new products developed by HP Imaging & Printing Group to the company’s partners and to the media. The HP Technology on Tour was held on the 17th and 18th of January et the Intercontinental hotel in Balaclava.
It was very enriching and amazing to participate in the project because I got the opportunity to do many interesting things closely related to Public Relations. It was also very different from what I have been doing for the past few weeks.
Stephanie wrote invitations which were ultimately sent to journalists. I translated the invitations into English because foreign journalists were also invited. I also translated many other documents because the HP’s General Manager of the African Region is Anglophone. Afterwards, we sent the invitations to the different media organizations and we called them for confirmation. I created my own contact book which I intend to keep preciously!
Most journalists attended the event and it received much coverage both online and print. Below are two examples of the event covered by different journalists. The first one is form orange.mu (online) and the second one is from Business Magazine (print).
After the event, our job was not over because we had to do media clippings. In Mauritius, most newspapers publish articles in French. So, we had to translate all articles into English. It took us more than one week to collect all articles and to send them to the client.
What an amazing experience! I made the most of it!
Cheers!
Virginie Couronne
CTI
1 comments:
Hello Virginnie,
Hope you're enjoying your internship at Totem. It's really good to share some of your experiences over there.
Yeah, PR in practice is more about logic, how you apply your theories and develop them into more creative ideas. The world of PR is evolving with new technologies and social media.
Frankly speaking, the PR activities I have been doing till now at my work are kind of challenging and they help me to come forward with innovative skills.
All the best and hope to hear from you soon. :)
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